Digital Marketer

Responsibilities

Plan and execute all digital/online marketing campaigns including SEO/SEM, marketing database, email,
social media and display advertising campaigns.

Design, build and maintain organizational online presence.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Collaborate with internal teams on best conversion and lead generating implementations, create landing pages and optimize user experience.

Requirements

A BSC degree in a related field

Certification/ training in fields of digital marketing (self-trained are also welcome)

Conversant with SEO, Email marketing and online marketing too

Versatile with analytics tool to measure reach, conversions and ROI

Proven working experience in digital marketing

Highly creative with experience in identifying target audiences

Up-to-date with the latest trends and best practices in online marketing.

To apply for this job please visit sme100africa.org.