Content Creator

  • Research industry-related topics
  • Prepare well-structured drafts using digital publishing platforms
  • Create and distribute marketing copy to advertise our company and products
  • Interview industry professionals and incorporate their views in blog posts
  • Edit and proofread written pieces before publication
  • Conduct keyword research and use SEO guidelines to optimize content
  • Promote content on social networks and monitor engagement (e.g. comments and shares)
  • Identify customers’ needs and recommend new topics
  • Coordinate with marketing and design teams to illustrate articles
  • Measure web traffic to content (e.g. conversion and bounce rates)
  • Update our websites as needed

Requirements

  • Proven work experience as a Content Creator, Copywriter or similar role
  • Portfolio of published articles
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Excellent writing and editing skills in English
  • An ability to fact-check long-form content pieces
  • Time-management skills
  • Familiarity with SEO
  • BSc in Marketing, English, Journalism or relevant field

To apply for this job please visit sme100africa.org.