There is no such thing as “standard business practice” when you’re interacting with clients on other continents, or hiring staff from around the globe, but you can capitalize on the global economy.

SME100 Africa’s cross-cultural and leadership training bridges the gaps in cultural beliefs and behaviors you may encounter among your prospects, clients, and employees. We guide you in working with ethnic-specific companies, domestically and overseas.

We have extensive experience consulting start-ups developing partnerships in Arab and Middle East nations.